Marketing is a key part of any business – including being an artist – but thinking about “marketing” can seem very dry and dull, and make you want to run for the hills. Maybe there’s a different way to look at it?
The biggest marketing job I’ve had recently is moving mailing list platform*. What a palaver. But it’s worth it, I think, as the new software is very intuitive to use and most importantly – it looks beautiful! I had a huge amount of fun choosing my “brand colours” and you can read more about that here.
Mentioned in this episode:
Helen Perry – Instagram guru. She has a course enrolling right now, if you’d like to learn all about how to make Instagram work for you!
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Gina’s exhibition ‘Paint, Print, Stitch’ at The Hub, Melbourn SG8 6DZ from 2nd – 26th November
You can find Gina at www.ginaferrari-art.co.uk